- BSBPUB504A - Develop and implement crisis management plans
Assessor Resource
BSBPUB504A
Develop and implement crisis management plans
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to individuals working in senior public relations roles who are primarily responsible for preparing and implementing a planned communications response in the event of a crisis occurring.
This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: developing, reporting on and presenting a crisis management plan implementing and evaluating a crisis management plan |
Context of and specific resources for assessment | Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources examples of previous crisis management planning and evaluation documents |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: analysis of responses to case studies and scenarios assessment of written crisis management plans or reports of crisis management activities demonstration of crisis management techniques in a workplace or simulated environment direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate observation of presentations in relation to crisis management planning and implementation oral or written questioning review of authenticated documents from the workplace or training environment review of testimony from team members, colleagues, supervisors or managers |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example other marketing units. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
communication, interpersonal and negotiation skills to liaise effectively with stakeholders, resolve conflict and develop effectives crisis management plans culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities literacy skills sufficient to write to a range of audiences in different styles research and data collection skills to design and analyse crisis management plans technology skills to use a range of software and equipment relevant to the public relations industry |
Required knowledge |
computer software applications overview knowledge of key provisions of relevant legislation from all levels of government, codes of practice and national standards that affect business operations such as: anti-discrimination legislation and principles of equal opportunity, equity and diversity copyright defamation and libel laws ethical principles such as those outlined in the Public Relations Institute of Australia CodeofEthics and the Australian Journalists Association CodeofEthics marketing codes of practice and conduct such as the Australian Direct Marketing Association Limited (ADMA) Direct Marketing Code of Practice privacy laws TradePracticesAct1974(Cth) organisational culture, policies, procedures and operating environment principles of crisis and media management principles and practices in relation to the media and public relations |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Research may include: | analysis of previous organisational crisis management plans and their effectiveness attendance at crisis management training courses analysis of crisis management plans in other organisations evaluation of case studies |
Crisis management may include: | any negative publicity that may affect the success of the business |
Relevant groups and individuals may include: | consumer protection groups customers employees management media spokespersons safety representatives statutory bodies |
Crisis management plan may include: | crisis manuals details of media contact directories developing a dedicated crisis resource centre simulated crisis policies and procedures stipulated crisis management triggers |
Legal and ethical requirements may include: | community standards cultural expectations and influences ethical principles industry codes of conduct legislation regulations society's expectations |
Deal with media may include: | arranging for the production of video news clips organising media conferences organising media interviews for organisational spokesperson |
Issues tracking may include: | monitoring media researching issues of concern for the organisation considering implications for the organisation |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Conduct research to identify crisis management best practice | |||
| Consult relevant groups and individuals for input into the crisis management plan | |||
| Document, distribute and maintain organisational crisis management plan | |||
| Ensure organisational crisis management plan is clearly understood by relevant groups | |||
| Ensure crisis management plan complies with organisational policies and legal and ethical requirements | |||
| Practise simulated crisis responses | |||
| Set up a dedicated crisis resource centre | |||
| Develop a crisis response team to deal with media and conduct issue tracking | |||
| Monitor media to ensure the organisation is aware of possible crises | |||
| Implement and monitor issues tracking systems according to crisis plans | |||
| Consult managers and employees about the effectiveness of the crisis plan | |||
| Amend crisis management plans as necessary to comply with legal and ethical requirements |
Forms
Assessment Cover Sheet
BSBPUB504A - Develop and implement crisis management plans
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Assessment Record Sheet
BSBPUB504A - Develop and implement crisis management plans
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